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Summary
In a diverse and crowded industry, I’ve built a dynamic portfolio, collaborating with businesses of all sizes—from small enterprises to large corporations—across sectors like tech, telecom, fashion, FMCG, healthcare, finance, education, and real estate. My expertise spans a wide range of services, including branding, packaging design, web and mobile UX/UI, strategic campaign ideation, and social media content creation. I also have a deep understanding of Meta Ads and Google Campaigning, and I’m excited about leveraging advanced generative AI solutions.
Throughout my career, I’ve had the privilege of partnering with top-tier brands both nationally and internationally, where I’ve driven success through innovative design and strategic thinking. My journey has included collaborations with leading advertising agencies in Pakistan, consistently delivering impactful solutions that elevate brand presence in highly competitive markets.
Leading talented teams through every stage of the design process—from initial concept to final delivery—is something I’m passionate about. I’m dedicated to consistently elevating my clients' brands in a competitive market. Among my career highlights are spearheading successful projects for two startups and mentoring teams to innovate and excel. One of my proudest achievements was being part of the Effie Award-winning team at Ogilvy in 2020, where we delivered an impactful marketing campaign for a leading FMCG brand.
Experience
Design Lead
• Set the design direction based on marketing plans to ensure alignment with clients\' brands and goals
• Oversee project operations and schedules, managing multiple client jobs while prioritising quality and deadlines
• Mentor and lead the team, providing guidance to support their success
• Cultivate a collaborative and supportive team environment, empowering colleagues to fully utilise their creativity
• Ensure outstanding work for all projects
• Taking full ownership of end-to-end product design creation, specializing in crafting engaging, user-centric
designs—from thorough research and meticulous wire-framing to delivering polished interfaces and
prototypes—that drive impactful outcomes across diverse industries.
Group Art Director
• Create an environment where team members are encouraged to explore new ideas and approaches
• Stay current with design trends and best practices to ensure the highest quality of work
• Understand marketing plans and the brand’s identity, including target audiences and presentation strategies
• Efficiently manage schedules and workloads to maintain smooth workflow
• Present finished designs to clients and colleagues, ensuring clear communication and alignment
• Manage projects from inception to completion, ensuring they meet objectives and exceed expectations
Achievements:
• Awarded “Quarterly Employee of the Month” in the first three months
• Secured high-profile clients through successful pitch processes; CCL Pharma, Sabroso, Packages Mall
Senior Art Director
• Led a design team to bring clients\' visions to life while ensuring adherence to brand standards
• Collaborated closely with clients to brainstorm and develop creative concepts and marketing strategies for ad
campaigns, trade shows, and promotional materials
• Managed the design process for each project, guiding the team to produce assets that met client objectives
• Reviewed proofs from printers and conducted press checks to ensure final output met quality standards before
printing
Achievements:
Part of a Effie Award-Winning Team Member 2020 for “The Beverage Category”.
Assosiate Art Director
Designed projects and collaborated with multi-functional project team of 5+ members colleagues to develop creative and effective advertising concepts, from ideation through final projects.
Organized all creative materials to ensure their smooth transition to other departments.
Design Team Lead
Provided design direction for quarterly magazine reaching over 25,000 readers.
Created cover and magazine layout designing.
Communicated clearly with clients relating to the development of their ad designs.
Provided art direction, photo styling, assistance on photo shoots & post-production phase.
Advanced company branding via the design of promotional materials, including media kits
and event displays.
Proofed and performed pre-vpress production.
Senior Visualiser
Superior graphic design, print production, ads, marketing collateral, brochures, and logo design.
Worked closely with the communication and marketing team to brainstorm creative concepts and generate optimal promotional media.
